Thursday Nights: March 13 - August 28, 2025

The Piedmont Natural Gas Downtown Alive (DTA) presented by Spectrum, kicks off the weekend every Thursday night with music at NOMA Square on Main Street. Since its inception in 1986, more than 45,000 people attend this event annually, and it serves as the single largest fundraiser for the Metropolitan Arts Council’s services and programs. It is also a major force in the economy of downtown Greenville. The City of Greenville Special Events Department has been an outstanding partner in organizing and handling all the logistics of the event.

To highlight the visual and performing arts, the city established the DTA-Metropolitan Arts Council tent. New since 2024, the City and MAC are inviting multiple artists to be a part of an art market called "ARTS AFTER DARK" - a row of 6 tents featuring artists selling their work and, if they choose, participating in demonstrations or offering workshops on the 3rd Thursday of each month. The presence of artists within DTA has always been instrumental in creating greater awareness of the many spectacular visual artists and cultural amenities that make Greenville such a wonderful city.

We would like to thank the sponsors of Downtown Alive. We are very thankful for their support during past seasons and look forward to working with them again in the future.

• Title sponsor – Piedmont Natural Gas
• Presenting Sponsor - Spectrum
• Media partners – WYFF 4, Community Journals, GVL Media
• Additional sponsors –  Michelob Ultra, Pepsi, Cheers SC, Signatures Apparel, Audacy, The Fan, Greenville Bike Taxi, NOMA Square
• YOU! - When you give to MAC, you help keep programs like DTA thriving. Follow the Donate button below and join us as we keep the music flowing. Together we make it happen. Thank you for your support!

Arts After Dark at Downtown Alive brings Greenville's local artists to you. Experience these talented makers' works on display in the covered tents marked with the "Arts After Dark" logo every month on the 3rd Thursday. Visitors can take advantage of the opportunity to snag a few one-of-a-kind works of pottery jewelry or framed paintings and drawings. Artists will be available to answer questions about their process and may even be providing live demonstrations.

Apply Today! Applications are rolling.