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Thursday Nights: March 14 - August 29, 2024

5:30 - 8:30 PM | NOMA Square | 220 North Main Street

The Piedmont Natural Gas Downtown Alive (DTA) kicks off the weekend every Thursday night with music at NOMA Square on Main Street. Since its inception in 1986, more than 45,000 people attend this event annually, and it serves as the single largest fundraiser for the Metropolitan Arts Council’s services and programs. It is also a major force in the economy of downtown Greenville. The City of Greenville Special Events Department has been an outstanding partner in organizing and handling all the logistics of the event.

To highlight the visual and performing arts, the city established the DTA-Metropolitan Arts Council tent. New for 2024, the City and MAC are inviting multiple artists to be a part of an art market called "ARTS AFTER DARK" - a row of 6 tents featuring artists selling their work and, if they choose, participating in demonstrations or offering workshops on the 3rd Thursday of each month. The presence of artists within DTA has always been instrumental in creating greater awareness of the many spectacular visual artists and cultural amenities that make Greenville such a wonderful city.

We would like to thank the sponsors of Downtown Alive. We are very thankful for their support during past seasons and look forward to working with them again in the future.

  • Title sponsor – Piedmont Natural Gas Company
  • Media partners – WYFF 4, Community Journals, GVL Today
  • Additional sponsors – the Hyatt Regency Greenville, Michelob Ultra, Pepsi, Penske, Cheers SC, Signatures Apparel, 93.3 Planet Rocks, Magic 106.3, 96.3 The Block
  • YOU! - When you give to MAC, you help keep programs like DTA thriving. Follow the Donate button below and join us as we keep the music flowing. Together we make it happen. Thank you for your support!

July 18, 2024


A South Carolina, eight-piece band pulling from New Orleans rhythms, Memphis Soul, Chicago Blues, with heavy Hammond organ and brassy horns.

Arts After Dark at Downtown Alive brings Greenville's local artists to you. Experience these talented makers' works on display in the covered tents marked with the "Arts After Dark" logo every month on the 3rd Thursday. Take advantage of the opportunity to snag a few one-of-a-kind works of pottery jewelry or framed paintings and drawings. Feel free to ask questions about their process and even witness some demonstrations.

July 18, 2024


Nathan DePue


Daniel Derwin


Craig Dietrich


Hillary Frye


Jennie Kim

drawing + painting

Carol Ann Kronyak

fabric arts, ceramics

Rattlesnake Press

art magazine

Graham Smythe Reese


Dawn Ruehle


Joseph Smolin


Cate Stevens